X
                        RISMedia's ACE
Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type
{ "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } }
Select Page

Internet search has grown to become an integral part of the lives of savvy retail consumers. Many consumers now find it convenient to shop and buy commodities online. While the retail industry still leads the pack in e-commerce, the real estate industry is quickly catching up.

Just a few years ago, it was hard to believe that some of the best leads in real estate would come from consumer online search. Consumers appreciate the simplicity of online resources, making an online search a main means of researching their future home.

The National Association of Realtors (NAR) estimates that 74% of homebuyers are astute in using the Internet to jumpstart their home search. This shift does not mean that offline marketing is dead; it only indicates the growing desire that consumers have for valuable information via the web. Even with the increased prospects of homebuying online, consumers will consult real estate agents to supplement their search for homes. This means buyers still look forward to agents assisting them. The challenge is connecting with them while they are online by making their search as convenient and efficient as possible.

While online real estate search tools have not reduced the business prospects for real estate agents, they have driven consumers away from the conventional sources of real estate information. Some time ago, homebuyers would peruse newspapers and real estate property magazines to get leads to property. The case is now different as the number of prospective homebuyers who still consult newspaper ads and magazines has fallen to about 9% and 6% respectively.

What Homebuyers Do after Conducting Online Property Search

NAR also looked at the course of action of prospective buyers once they conduct their online search. According to the poll, nearly half of prospective homebuyers said that they would conduct a walkthrough of the homes they saw online, while 21% of them admitted to having done so. Another 29% also stated that they found their real estate agent from their online home search.

These figures show that buyers have confidence in the Internet and the information found at their fingertips. Indeed, consumer online search has boosted the options for prospective buyers and eliminated the sole dependence on older methods of research.

Your Competition Is Moving Online, Are You?

The tremendous growth and prospective opportunities in online real estate has not escaped the attention of real estate agents. A good number of agents have responded well to consumer online searches by getting involved in web technologies that meet the changing habits of consumers. A separate poll that was conducted about real estate agents by the National Association of Realtors showed that nearly half of them would buy Smartphone’s to stay in touch with customers.

The majority of those polled also said that they would list homes in property search sites like Realtor.com, Redfin, and Zillow or on their personal websites for added exposure. How are you positioning both you and your business online? As the saying goes, “come on in, the water’s fine!”

To read this article on Better Homes and Gardens Real Estate’s blog, “Clean Slate,” visit: http://bhgrealestateblog.com/2012/08/17/consumer-online-search-inspiring-growth-in-real-estate-industry/.


Buying/Selling Consumer Luxury National Spotlights
Home For Sale Real Estate Sign in Front of Beautiful New House.
Existing-Home Sales Stumble in July

Slowed by frustratingly low inventory levels in many parts of the...

Growing Green House Chart Graph. Real Estate Concept 3d Render Illustration
House Prices Inch Higher but Show Signs of Deceleration

U.S. house prices rose 1.2 percent in the second quarter of 2016 according...

Drowning in debt and keeping your financial head above water represented by a piggy bank pink pig sinking in blue water as a symbol of urgent business and money management failure and defeat.
Mortgage Debt Rises, Federal Reserve Shows

According to the Household Debt and Credit Report released by the Federal Reserve...

Agent Broker Coaching Lead Gen Teams
education_tip_concept_NAR_Series.jpg
Education Insider: RPR’s Learning Site Is Blowing Our Mind

A couple weeks ago, Realtors® Property Resource (RPR) announced its brand...

A businessman on a track ready to run
Going the Extra Mile for Buyers and Sellers Alike

With a longstanding reputation in the Beaumont, Texas, marketplace, Andy Hemmings—executive...

A mixed-age group of business people working in the office
Companies Turning to ‘Reverse Mentoring’ to Tap Millennials’ Knowledge

(TNS)—Mentorship is getting turned on its head in today’s multigenerational workplace....

Agent Best Practices Branding Broker Niche
Word Cloud with Lead Generation related tags
Ask the Expert: How Much Should You Spend on Lead Generation?

Today’s “Ask the Expert” column features Arthur Darmanin, Chief Executive Officer...

Cropped shot of corporate businesspeople in the boardroom
The 4 Keys to Reproducible Results

Matthew and Janice are emerging entrepreneurs who recently went into business...

Certificate on the blue table.
Making the Most of the Resort and Second-Home Property Specialist Certification

Ryan Servatius, an associate broker with Shore Sotheby’s Realty in New...

Agent Apps/Gadgets Best Practices Broker Innovation
financial stock price
5 Ways Big Data Is Changing Real Estate

Every facet of the business world has been radically changed by...

Computer keyboard with loupe concept
Maximizing Exposure with Unique, Interactive Domains

When it comes to finding your target audience, proper listing exposure...

Silhouette of business people moving and joining pieces of jigsaw puzzle on a business and stock market  blue background, with charts, diagrams, world maps and data arranged on grid and tables. World maps showing continents and countries with economy data and growth diagrams. Light glowing from the center. Copy space on bottom.
PNC Offers Online Business Insights, Webinars and Tools for Agents

Looking for the latest real estate industry information, education and networking...

Business Insights Content Generation Marketing Trends
Nizhnevartovsk, Russia - June 12, 2013: Man hand holding iPhone 5 with Instagram App. iPhone is product Apple Inc. Instagram is an online photo-sharing and social networking service.
Visual Storytelling: Tips for Mastering the Art of Instagram

Creating and implementing a consistent social media strategy is vital for...

"Paris, France - May 27, 2012: Instagram logo on Apple iPhone display"
Instagram Is Open for Business—Find Out What This Means for Real Estate

Last week, Instagram released some major updates that could create a...

instagram_update_2
Story Time: Move Over Snapchat, Instagram Wants In

Are you using Snapchat in your real estate business? Well, you should...

Buying/Selling For Your Clients Home Improvement How-To Lifestyle
A beautifully staged modern living room within a Victoria, BC condo.
5 Dirt Cheap Home-Staging Ideas

(TNS)—We all want to make our houses look like they are...

happy family jumping together on the beach
5 Reasons to Make Family Travel a Priority

(TNS)—Whether you take advantage of last-minute travel deals or organize a...

Businessman pointing to energy efficiency rating chart and house icon concept for performance, efficiency and environmental conservation
Ask the Expert: What Should Homeowners Know about Energy Efficiency?

Today’s “Ask the Expert” column features Mark Walker, Director with NRG...

manhattan
RISMedia’s CEO Exchange

RISMedia’s 2016 Real Estate CEO Exchange September 13 & 14, 2016...

Capital Building, Washington
RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo

RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo...

PB-annual
RISMedia’s Power Broker Forum, Reception & Dinner – Annual

RISMedia Power Broker Events 2016 Orlando, Fla. Friday, November 4, 2016...