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Enormous capital has been raised over the last two year for the expressed purpose of buying single family homes and renting them out. This trend dwarfs the new construction boom in terms of real dollars and earning potential for our industry. It is as aspirational as the foreclosure crisis was demoralizing. It represents the ultimate expression of patriotism—faith in an American recovery measured in the billions of dollars. Is our industry ready to tap this reservoir of new demand? Not really, but we can be quickly.

A solution to all our woes is at hand. The only thing our market needs to drive us into a full blown recovery, where home prices stabilize and begin to appreciate everywhere and the housing crisis of the Great Recession is relegated to the history books once and for all, is more demand. Watch the video and come visit us at www.AmericanPortfolio.com.

Greg Rand (@gsrand), is the CEO of OwnAmerica, a company dedicated to teaching real estate professionals and consumers how to build wealth in American housing. “Rand on Real Estate” is a weekly video series where Rand offers his expert insights into how to grow wealth in the current real estate market. OwnAmerica also offers a Web-based certification course for real estate agents who want to capture the residential investor market. Learn more about the course, “OwnAmerica Real Estate Investment Certification Program,” (OICP) by visiting OwnAmerica.com for details.