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Staying Top-of-Mind in a Crowded Real Estate Market

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By Paige Tepping

For real estate professional Elizabeth Monarch of RE/MAX Associates, Louisville, Ky., staying in touch with clients is more than just about maintaining a competitive edge. With 62 percent of her business coming from repeat customers and referrals, staying top-of-mind is a vital part of her continued success. With The Personal Marketing Company (TPMC) by her side, Monarch has the added peace of mind in knowing that her clients will be hearing from her consistently, for five years, following the completion of their real estate transaction.

Having first learned about TPMC in 2004 through other agents who were utilizing the follow-up program, Monarch ultimately chose to jump on board because of the low cost, efficiency and quality of the materials.

“The Client Follow-up program is fantastic, especially since all I have to do is enter my contacts into the system and The Personal Marketing Company takes care of the rest,” says Monarch. From the return-address labels with the homeowner’s new residence to the magazines that are sent twice a year, the program ensures that Monarch remains top-of-mind from the get-go. “Not only does the program deliver something of value to my clients, it also keeps my name front and center since each piece is branded with my information and photo.”

Monarch’s clients also receive newsletters from The Personal Marketing Company, which are chock full of timely information for homeowners and prospective homeowners. “The newsletter is a four-page piece, full of valuable information that covers a broad range of topics that appeal to everyone: from first-time buyers to seniors, and everyone in between,” says Monarch. TPMC’s newsletters have different content themes so you can choose what type of information appeals to your target audience.

“The feedback from my clients has been tremendous. Every time they go to the mailbox they feel like they’re getting something from me, which is great because I want them to think of me when they think of real estate.

“If you’re going to find success in a relationship business such as real estate, staying in front of your clients is crucial,” says Monarch, who wholeheartedly believes that keeping the lines of communication open will be an integral part of the way real estate professionals need to do business throughout 2013 and well into the future.

For more information, visit www.tpmco.com.

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