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West Michigan Real Estate Giant Rebrands, Expands Services, Adds Jobs

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RISMEDIA, January 30, 2013–Five Star Real Estate, one of west Michigan’s largest locally-grown real estate companies, has a fresh, new look springing up in Five Star’s offices and yard signs throughout West Michigan.

“It was important for our new look to create a more contemporary image that reflects our expanded services, company growth and the changing real estate industry,” said Greg Carlson, broker and owner of Five Star Real Estate. “At its core, Five Star Real Estate is driven to provide the best service possible with the best-trained real estate agents in the business and our brand needed to reflect that.”

The real estate company has also added a Director of Career Development to assist new and experienced agents grow their business through training programs and personalized coaching. Additional specialists have been hired to manage company operations, provide website support, and consult on social media marketing and smart technology.

“The business of real estate has changed dramatically over the past fifteen years and history suggests the pace of change will continue to increase,” said Carlson.  “More than ever, our real estate clients need highly-trained agents with all the knowledge and marketing tools necessary to help them reach their goals.  They deserve agents who are experts in every aspect of real estate – from marketing their homes to keeping them abreast of real estate trends, evaluating home prices and competition and more.  Five Star is dedicated to making sure our agents deliver.”

Carlson estimates as many as 1,000 of the new signs will appear in front yards across West Michigan in the coming months.  The company’s 165 agents and closed sales make it one of the largest and most productive real estate companies in West Michigan, with offices and affiliates in Greater Grand Rapids, Holland and Muskegon.

Five Star Real Estate
Five Star Real Estate is committed providing clients with the best in personal service and attention. Using innovative selling approaches, the longstanding west Michigan company delivers results backed by more than a quarter century of experience in the industry.

The Five Star Success Story has been written by the dedicated hard-working professionals who have chosen to partner and grow with us.  Our Mission has been to create and maintain an environment that supports and encourages agent success, to provide leadership, tools and systems that enhance our agents’ ability to build and maintain a profitable, sustainable business and their personal wealth.

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