By Burke Smith
As a successful real estate broker who made the transition from the broker side of the business to the affiliate side of the business, I have gained a unique and objective perspective as to what really helps agents do more business and what really helps agents waste time. In my role as Chief Communications Officer at HSA Home Warranty, I have had the pleasure of traveling around the country speaking to and training thousands of agents and brokers while assessing what they are doing both offline and online that works and also what isn’t working. Here are three quick and easy tips that will hopefully help guide you towards winning more listings and converting more buyers today.
1. Develop a brand identity. This is your #1 priority. What does your brand stand for in the marketplace? Regardless of what brokerage you may work for, when you become a real estate agent, your name is no longer just your name. Your name is a brand and it is the brand that customers will interact with the most. Here is a simple branding exercise: write down 3-5 things that you think your brand represents in the marketplace and don’t just say LOYALTY, INTEGRITY & EXPERIENCE. Be more specific. Remember the saying, “own a niche to get rich.” Then ask friends, family and colleagues what they think your brand represents in the market. Compare their responses with yours. Of course, if all they know you as a real estate agent…you are in trouble and you do not yet have a real brand identity.
2. Separate your personal from your professional life on Facebook. We all know that the majority of people will use the web at some point during the home buying or selling process. So if Facebook is the largest website on the planet there is a good chance that your clients and prospective clients will search for you there. What will they find? You want to make sure that you build a business page targeted towards “what you do and where you do it.” (Find out today how you can get a FREE custom Facebook business page from your friend at HSA Home Warranty.)
3. People don’t care if you have 1,500 friends on Facebook if you can’t sell their house. If everybody is facebooking, tweeting, texting, pinging, posting and emailing then nobody is door knocking, farming, calling talking and living. The success real estate professional of 2013 and beyond will combine as many of those things as possible. Real estate is still a personal business. Last I checked you can’t shake hands with a Facebook page. Concentrate on being the “hyperlocal” expert in your market and you will be successful.
Burke Smith is the Chief Communications Officer for HSA Home Warranty.
For more information, visit www.onlinehsa.com.
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