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Buyers and Sellers Value Strategic Counsel, Guidance, and Attention to Detail

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Real Living Real Estate, a leading real estate franchisor, recently announced that it has received a 96 percent customer satisfaction in 2012, an achievement it has held for the past five years, according to Quality Service Certification, Inc. (QSC), an independent research firm.

As home buying trends continue to rise, suggesting a return to a more stable real estate market, buyers and sellers are seeking guidance and counsel from their agent as they navigate a crowded marketplace. Additional survey findings state that 95 percent of customers would use the same Real Living agent in the future as well as recommend the same agent to a friend.

Buying and selling a home present a unique set of concerns for customers, according to survey participants. Advice/counsel, attention to detail, quality and frequency of communication, and negotiating assistance were all categories where Real Living agents scored in the high ninetieth percentiles giving credence that customers are looking for a partner in this process.

“The economy is turning a corner and consumer confidence in the housing market continues to grow,” says Earl Lee, CEO of HSF Affiliates, Real Living’s parent company. “The younger generations are looking for homes to fulfill their American Dream and this presents a unique opportunity for agents to connect with Generation X and Y.”

For more information, visit, www.realliving.com.

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