By Amy Chorew
Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope.
If you find yourself fighting the urge to ‘dig for riches in real estate niches’ you might want to reconsider. Not only can it be extremely rewarding to meet the unique needs of the consumer, it can also be very profitable.
So why would you want to set your sites on a particular niche as opposed to building your business on the premise that you are “everything to everybody?”
To begin with, the “jack of all trades” persona can backfire and actually leave the consumer with the distinct feeling that you are the master of none. Defining who your target audience is and then crafting your marketing to meet the needs of that niche can and will increase your results if you do your homework.
How? It’s simple. A niche that you are passionate about is something you will eat, sleep and breathe. Your target niche is not just a group of people that you are pushing marketing propaganda and advice out to. They are a group you care deeply about, are prepared to go the extra mile for and excited and willing to serve.
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