By Judy LaDeur
The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes to your company. Finding these people gives you an opportunity to create a flourishing environment that translates into an improved bottom line.
Putting a strong team in place will require you to answer a few tough questions first. You must be able to share details about your company in “what’s in it for them” terms.
Explain how a move would benefit them both personally and professionally. Because let’s face it, switching companies is a very scary decision for most people.
Diffuse fears by accurately and effectively sharing the “WHY” that sets you apart from your competition. What does this look like?
You must define:
• What you do better than your competitors
• What you are doing that your competitors are not
• How you can help potential recruits earn more money through your systems and tools
• How you enhance the working environment of your agents
• What real results other members of your team have seen since making a move
Once you answer those questions, the next step is spelling out the reasons any agent would want to join your company. In my training, I ask each broker to come up with their 12 most compelling reasons.
Unfortunately, 12 reasons can be difficult for a lot of brokers. Read the full recruiting blueprint on the Clean Slate blog and begin to craft your own list today!
Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com