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Keeping Up with a Changing Market

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By Paige Tepping

What is the most significant trend positively affecting your business right now?
The decreasing supply of inventory, which enables us to better protect the equity of our sellers by selling their property for more money or holding firm in negotiations. In addition, we’ve been receiving multiple offers on our listings, meaning that the market is shifting back to a seller’s market.

How are you successfully marketing new listings?
While there’s no magic pill for promoting a listing, the following strategy has helped us get our properties sold faster and for more money:

1. Enter the listing into the MLS as well as a full syndication engine like that offered by CENTURY 21® to ensure your listings are promoted on more than 1,000 websites.

2. Call the top 10 agents in our marketplace who have sold similar listings/focus on finding agents who are most likely to cooperate in the sale and promote the listing directly to them. We want to take the listing directly to these agents instead of waiting for them to find it in the MLS. They may already have the perfect buyer.

3. Email promotions related to our new listings to all prospective buyers in our database. We have our databases segmented so we know which listings to promote to which buyers.

4. Contact the neighbors and provide them with the listing information, as they may know someone looking to move into the area.

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