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Ask the Experts: How Can I Engage Consumers with Content Marketing?

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Homes.com can be the perfect solution, as we can provide a wealth of content for touch-point opportunities with clients and prospects.

Our content tools are great for starting conversations with clients and prospects, but they also are very helpful for consumers during their home search and for new homeowners who need ideas for making their house a home.

One valuable way that Homes.com can assist an agent or broker with their content marketing is with a series of beneficial checklists (http://bit.ly/Homes-com-ebooks) that were created to serve one’s clients or prospective clients. For example, Homes.com created a House Hunting Check, which real estate professionals can co-brand and share on their website and social networks.

When buyers or sellers have a list of everything they need to do in front of them, it becomes a valuable organizational tool and creates peace of mind that nothing is forgotten. Checklists can be designed to cover everything from steps a first-time buyer needs to take to get a mortgage to how a seller can get each room of their house ready for sale.

Another way that Homes.com can help is with its selection of eBooks that are targeted toward the buying/selling/home living experience.

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