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Don’t Be a ‘Secret Agent’

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By Zoe Eisenberg

Reaching out and connecting with others on a daily basis can be a major boon for your business, according to Gerry Nichols of Prudential Carolinas Realty. If people don’t know you exist, how do you expect to get their business? Don’t keep yourself a secret. Read on for more of Nichols’ tips and tricks for staying relevant in today’s dynamic marketplace.

Nichols_GerryGerry Nichols
Prudential Carolinas Realty
Gastonia, N.C.

Region served: Metro Charlotte
Years in real estate: 35
Top tech tip: Constantly make contact because you never know who you will meet and what you can do for them.
Best piece of business advice you have ever received: Get back to the basics at least once per year to keep yourself on track. In addition, always have a business plan and follow it.

How do you keep your marketing strategy relevant?
Implement new ideas. Be aware of what others are doing and see if those strategies would work for you. It’s also important to attend training seminars and search the Internet for new ideas that you can incorporate into your current strategy. In addition, when I travel, I pay attention to see what others are doing in their marketplace.

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