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How to Master Social Media: The Do’s and Don’ts for Real Estate

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By Geneva Ives

DO
Pick Your Poison
Be wary of spreading yourself too thin. There are literally hundreds of social media platforms out there. It’s better to be good at a few than to be bad at all, so choose one or two places to start and focus on posting consistently. You can always expand your presence later. Facebook, Google+, Twitter and LinkedIn are great options for real estate because they have a critical mass of users and a good mind share of the general public.

Stay Positive
No one wants to follow a Negative Nancy. We all have bad days and tricky clients from time to time, but it’s important to project a positive image of yourself and your business. Instead of sharing what’s going wrong for you, focus on what’s working in your favor. Share good news, inspiring photos and helpful tips. And never miss an opportunity to publicly say ‘thank you’ via social.

Interact
Interaction is key to creating a social media personality that attracts connections and referrals. If someone tweets you, reply promptly. If you like a post, let the author know by taking the time to share it or leave a thoughtful comment. What goes around comes around in the world of social media. The more you reach out to others now, the more likely they are to reach out to you in the future.

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