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5 Ways to Make Your Real Estate Pinterest Page Work for You

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By Teele Schneider

Create a video board. Videos are huge on Pinterest, but be cautious with self-promotion. Don’t use listing videos on this board, but rather if you have how-to videos of yourself, tutorials or frequently asked question videos, these can be a great source of information for followers.

Use keywords in photo descriptions. When writing a description under a pin, use keywords that people may search within Pinterest. This way, your pins will be easily found and potentially re-pinned more often. Not all of your listing posts have to include a price. Test different keywords and see what gets the most likes, re-pins and comments. Entice people to re-pin your content, as well. If they’re interested in learning more, they can be directed back to your website (see below).

Pin original content. This can be a great way to drive traffic to your website. Do you have a blog? Creating a blog post board is a great idea and pinning directly from your blog’s website using the pin it button can direct people back to your website. Want to pin a listing? Pin them directly from your website. This also has huge SEO benefits!

Be social. After all, it’s called social media for a reason. Follow people and brands that align with the content that you’re pinning. This will give you a constant feed of interesting pins and also give you great content to re-pin. Also, encourage people to comment on your photos. Ask for their opinion on a home’s interior décor or a photo of pretty landscaping.

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