There’s no better time to remotivate employees. Most business owners probably look at the summer as the time their employees check out for a bit. They go on vacation or daydream about it. But it doesn’t have to be that way. Great business owners know how to use the summer to remotivate their staffs.
“One great way to remotivate employees is to set a pre-holiday objective and an end-of-summer goal,” says McBean. “A pre-holiday objective is the set-up for the overall summer goal. For example, let’s say your end-of-summer goal is to increase the number of air conditioning services or brake work compared to last year by 50 percent. So your pre-holiday objective will be some portion of the overall summer expectation. You would then develop a promotion or a summertime special around air conditioning and brakes, giving your employees an opportunity to upsell your customers on a special limited time offer.
“Keep in mind that most employees are looking for extra summertime cash, so give it to them for a job well done,” he adds. “It keeps them focused before they leave for vacation and ‘hungry’ when they return. And when the summer is over, your company will have had higher sales and profits from conquest sales and will be focused on the last four months, ‘springboarding’ your business for a great year and strong finish.”
“With new information comes knowledge, and a summer check-up is a great way to gather the latest information about your business and market,” says McBean. “If you’re the first to harvest this information, you will be the first to use it to boost your business. You’ll have the chance to attack the market—where it’s hot and where it’s not—before your competitors.
“Sure, you can always think of excuses not to do something,” he concludes. “But you also have the ability to take advantage of opportunities, jump on them, and maximize them. Use the summer to gather new information about your business and capitalize on it while your competition is in ‘the relaxed mode’—it’s what all great owners do.”
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