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How to Maximize Your Real Estate Business during National Homeownership Month

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By Paige Tepping

homeownership_agent_coupleEducation. Guidance. Support.

According to Don Perron, broker/owner of Realty Executives Select in Lafayette, La., these three simple words are the foundation toward helping clients achieve the American dream of homeownership. And as we make our way through National Homeownership Month, they should be the rallying cry of real estate professionals across the board.

The initiative, which was set in motion by President George W. Bush in 2002, aims to raise awareness of homeownership and encourage more Americans to consider the benefits of owning their own home.

“Owning a home has been a part of the American dream for years,” says Perron. “We, as REALTORS®, need to promote this to potential buyers and help them to understand the process, the financial aspects, and the responsibilities associated with buying and owning a home. But, we also need to work with current homeowners that are struggling to keep their home.”

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