By Brian Geick, Social Media Specialist at HSA Home Warranty
“A website can be a lot of time, maintenance, and let’s face it, money. A Facebook page is free, and instantly connects you with clients, your potential clients and your community,” she says. “There are also built-in functionalities with a Facebook page, such as commentary and discussion, and you don’t need to worry about figuring out how to add these special features or insights to your website (or pay for someone to add it for you).”
Unlike those checking you out on your website, people cannot exist on Facebook anonymously. They sign up with their personal information, so when they “like” your page, you’re automatically introduced to them by name, and given a way to communicate.
Facebook does a lot of work for you. It offers built-in expansion: when people interact with your content everyone that they are connected with can see that interaction.
Not that you don’t have to do anything. Once your Facebook page is up and running, the key to making it a success is to post new messages and photos and keep it interactive. Ask questions of your clients and fans. Have a team dedicated to producing regular quality content. Post pictures and video. Create conversation. People love to be heard.
There are approximately one billion people across the globe using Facebook so your clients and potential clients are already online, you just need to meet them there and get their eyeballs on your realty business. Visit HSA Home Warranty on Facebook.
If you’re just getting started on Facebook and you want to learn more about how to use Facebook in your marketing mix, check out our FREE five part series, “Winning Listings and Converting Buyers with Facebook.”
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