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Generating Traffic from Qualified Leads

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By John Voket

“Since I started using this service, I have generated nearly 7.5 million emails,” says Shaw, who sends out well over 100,000 emails a month through the Homes.com system. The email feature also helps Shaw promote himself since any and every email he sends can be branded with his information and company graphics. “It’s as simple as clicking on when you want the emails to go and never having to think of it again.”

Whether it’s buyer, short seller or drip campaigns for traditional sellers, Homes.com works behind the scenes to keep Shaw top of mind. “I am constantly hearing from customers who are pleased that I am keeping them in mind,” says Shaw. “Since our emails are scripted to read like a personal letter, the message sticks with them. And eventually, we get the call that they want to see a house.”

Homes.com’s robust follow-up system is another great feature that keeps Shaw in front of prospective clients. “When it comes to working with the site’s follow-up system, I have found that my agents and I can get a 1 in 30 response rate over time, versus a 1 in 90 response rate without follow up. Since the average time to sell an Internet listing is 180.5 days, we’re closing three times as many deals within that time by using a follow-up drip system. And you can run it yourself on Homes.com.”

Shaw also can’t say enough about the company’s technical support team. “They are so responsive, even at 5:30 p.m. on a Friday. If we ever have an issue with our site or content, they get it fixed and we’re up and glitch free within a matter of minutes. All in all, they have a great batting average.”

For more information on marketing services from Homes.com, please visit www.connect.homes.com.

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