Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
Accredited Buyer's Representative.
Bundle 1: CIPS Core Course (US Version).

Generating Traffic from Qualified Leads

Have a comment on this article? Share on Facebook!

By John Voket

“Since I started using this service, I have generated nearly 7.5 million emails,” says Shaw, who sends out well over 100,000 emails a month through the Homes.com system. The email feature also helps Shaw promote himself since any and every email he sends can be branded with his information and company graphics. “It’s as simple as clicking on when you want the emails to go and never having to think of it again.”

Whether it’s buyer, short seller or drip campaigns for traditional sellers, Homes.com works behind the scenes to keep Shaw top of mind. “I am constantly hearing from customers who are pleased that I am keeping them in mind,” says Shaw. “Since our emails are scripted to read like a personal letter, the message sticks with them. And eventually, we get the call that they want to see a house.”

Homes.com’s robust follow-up system is another great feature that keeps Shaw in front of prospective clients. “When it comes to working with the site’s follow-up system, I have found that my agents and I can get a 1 in 30 response rate over time, versus a 1 in 90 response rate without follow up. Since the average time to sell an Internet listing is 180.5 days, we’re closing three times as many deals within that time by using a follow-up drip system. And you can run it yourself on Homes.com.”

Shaw also can’t say enough about the company’s technical support team. “They are so responsive, even at 5:30 p.m. on a Friday. If we ever have an issue with our site or content, they get it fixed and we’re up and glitch free within a matter of minutes. All in all, they have a great batting average.”

For more information on marketing services from Homes.com, please visit www.connect.homes.com.

Continue Reading 1 2

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>