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Beyond ‘White Label’: Real Estate Firms Use New Imprev Marketing Platform to Build Specialized Marketing Centers

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UIScreenshots_265x85Three innovative real estate firms—San Francisco’s Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices of Sutton (Canada)—have announced they have leveraged the power of the all-new Imprev Marketing Platform to create unique, specialized marketing solutions for their agents.

Each of the company’s solutions use the new Imprev Marketing Platform—which supports scores of “apps” and provides built-in integration with Facebook, Twitter, Dropbox, realtor.com®, and overnight print services—for their foundations. More than a “white-label” version of a Software-as-a-Service (SaaS) product, the solutions built on the Imprev Platform are completely unique in features, content, and appearance.

“It’s as if Paragon, ONE Sarasota Realty Group and the Sutton offices hired their own software development teams to create custom marketing solutions specifically for them—but without having to pay for the development,” says Renwick Congdon, Chief Executive Officer of Imprev.

“These firms demonstrate how the Imprev Marketing Platform delivers a robust and powerful technology solution, to solve vastly different problems,” says Congdon. “Imprev technology is accessible whether a firm has five agents, hundreds of agents, or tens of thousands of agents.”

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