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Beyond ‘White Label’: Real Estate Firms Use New Imprev Marketing Platform to Build Specialized Marketing Centers

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Congdon notes that Paragon, the Sutton offices and ONE Sarasota each represent a distinctive segment of the real estate brokerage business.

Paragon, a boutique firm in San Francisco, was looking for a comprehensive mobile solution in one of the nation’s most competitive and technology-focused real estate markets. The four Sutton offices, which are part of a major real estate franchise in Canada, chose Imprev technology in order to compete better in attracting top talent. Start-up brokerage ONE Sarasota, with just five agents, was able to afford its own custom Marketing Center solution.

Bob Dadurka, CEO of Paragon Real Estate Group, wanted to empower his agents to be able to be fully mobile. “Giving our agents tools that allow them work no matter where they are, is crucial in a market like San Francisco” Dadurka says. “With this new technology from Imprev, Paragon agents will be able to create and distribute their homebuyer and seller marketing materials using mobile devices, iPads and Android tablets.”

Dadurka notes that its new Mobile Marketing Dashboard goes beyond a “white label” solution and features all custom content created to Paragon’s specifications—including custom property websites and a broad array of digital and print materials. This will allow Paragon to deliver brand consistency across all of its customer touch points.

“Superior real estate marketing requires a consistent brand experience, innovation and top-notch technology,” he says.

For four major Canadian Sutton Group offices – Sutton Group-Summit Realty Inc., Sutton West Realty Inc., Sutton Group Classic Realty and Sutton Group-Old Mill Realty Inc.—enhanced marketing capabilities for its sales people and recruiting for the brokerages were the top motivating factors.

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