Expand Your Education with These Courses from
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
ACE: Purchase Reverse Mortgage Course.
BPOs: The Agent's Role in the Valuation Process.

Real Estate Publisher Sees Home Searches Are Shifting to Mobile Technology

Have a comment on this article? Share on Facebook!

International real estate publisher, The Real Estate Book®/RealEstateBook.com is finding more and more home shoppers are turning to their smart phones for housing searches. How they find the mobile tools they use, however, may be a surprise to many.

“Most people are familiar with our brand because they’ve picked up one of our digest-sized magazines in one of 300 markets across the U.S., Canada, and the Caribbean,” says Scott Dixon, CEO of NewPoint Media Group, publishers of The Real Estate Book. “For many, it’s a recognizable icon like McDonald’s golden arches or Nike’s swoosh.”

“And, during the 12-week process of either buying or selling real estate every 7-10 years, it’s a very useful tool to get a quick snapshot of the market and of the most successful real estate professionals in the area,” Dixon adds.

What consumers find when they begin interacting with the brand is the little magazines’ link to the big digital world. RealEstateBook.com receives daily updates from hundreds of Multiple Listing Services and has over 1.5 million searchable listings on RealEstateBook.com – on the web and on mobile devices.

“We find that over 25 percent of our traffic is coming from a mobile device today,” says David Vining, Vice President of Interactive at the company. “And that is increasing every month and will continue to increase. We expect mobile traffic to eventually overtake web traffic.” Vining also said that the majority of the mobile traffic comes over the weekend, when consumers are naturally on the go.”

RealEstateBook.com recently re-launched the mobile version of the site. NewPoint Media Group partners with Mobile Real Estate, LLC to create their mobile versions and to provide text codes to all advertised listings. These codes are printed in the magazines, on yard signs, brochures, and mailings – all offline and primarily print sources.

Continue Reading 1 2

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>