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Taking a Midyear Agent Pulse

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By Wendy Forsythe

- What about finding new ways to broaden your network? Have you considered engaging real estate investors within your area, or do you even know how to identify these groups? Networking within the investing community can open up a whole new range of buying and selling opportunities. Successfully working with this segment of the market will require you to investigate areas where apartment occupancy rates are near 100 percent in addition to locating homes nearby that would make good rental properties.

Along the lines of broadening your network, have you begun to partner with local lenders or mortgage brokers? These are key individuals to keep close at hand. Look for ways you can work with these professionals to better serve your local market, such as offering borrower seminars on how to get a loan in today’s tough mortgage market.

As the market recovers, there’s a wealth of business opportunity out there, and doing whatever you can to be a key resource—whether to buyers, sellers, mortgage professionals or the community in general—should be at the top of your list.

Wendy Forsythe has leveraged her passion for real estate and technology to help build national real estate brands in both Canada and the United States. As Executive Vice President/Head of Global Operations at Carrington Real Estate Services, she is responsible for the operations and growth of the national brokerage with offices in 26 states and 1200 agents. In addition she leads the brand strategy, marketing and technology company efforts. You can email her at wendy.forsythe@carringtonres.com.

For more information, please visit http://carringtonrealestate.com.

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