By Maria Patterson
The company’s bold marketing strategy has also proven popular with consumers. CENTURY 21 maintained its lead in brand awareness among consumers presented with a list of real estate organizations, a position it has held since 1999. In a study conducted by global market research firm Millward Brown, the CENTURY 21 brand achieved 96 percent total brand awareness among consumers in the market to buy or sell a home in the past two years or in the next two years. In addition, consumers identified the CENTURY 21 brand as the “most respected in the industry.”
“Our continued leadership in this brand study is a testament to our bold marketing initiatives, keeping our agents top of mind with homebuyers and sellers,” says Rick Davidson, President and CEO, Century 21 Real Estate LLC. “The fact that CENTURY 21 was identified by consumers as the most respected real estate brand in the study is due to the hard work and dedication of our sales professionals.”
As the housing market continued to strengthen, CENTURY 21 maintained its momentum by advertising again in the big game. Super Bowl XLVII did not disappoint, reaching a total audience of 164.1 million viewers, making it the most-viewed show in U.S. television history, according to The Nielsen Company.
What’s Next for the SMARTER. BOLDER. FASTER.® Real Estate Brand?
This summer, CENTURY 21 will serve as the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in the Indianapolis 500.
The No. 21 CENTURY 21 Dallara/Honda/Firestone car will debut at the Indianapolis Motor Speedway for the 97th running of the Indianapolis 500, the world’s largest, single-day annual sporting event. In 2012, international coverage for “The Greatest Spectacle in Racing” reached more than 212 million homes in 136 countries and territories outside the U.S.
CENTURY 21 will maintain its high-impact, high-visibility marketing strategy throughout 2013, showcasing its sales associates in iconic sporting events such as the Little League World Series and U.S. Open Tennis. CENTURY 21 will continue its sponsorship with U.S. Soccer throughout the year and is looking ahead toward the World Cup and the Winter Olympics in 2014.
For more information visit www.century21.com.
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