3. Google+ Communities – Join Communities relevant to your field and become a valued contributor there. Communities are the best way on Google+ for people who like discussing the same topic to discover each other. Extend your online presence as a real estate professional by joining communities like Real Estate Marketing, Real Estate Technology, and Realtors® to keep up on and add your perspective to the latest news and trends.
4. Google+ Hangouts – give real estate professionals the opportunity to stay connected with their community from anywhere in the world. Make your busy schedule more manageable by hosting virtual property tours, setup meetings with clients or prospects, and host discussions all in real time and directly from your mobile device or desktop. Further, if someone missed the Hangout or if you want to use it for promotional purposes, you can publish the previously recorded Hangout to your personal or company page and your YouTube channel.
5. Google+ and YouTube – Video based content has become the new hype in marketing, especially in the real estate industry. According to a joint survey by the National Association of Realtors and Google, 86 percent of home shoppers research videos to find out more about a specific community and YouTube is their top video research destination. This is why the integration of Google+ and YouTube is such a valuable tool for real estate professionals. Since YouTube now requires its users to have a Google+ account in order to share and view videos, take advantage of this by providing your clients and prospects with the digital assets they’re looking for!
6. Google+ Local and Reviews – Establish yourself in the local community with Google+ Local for brokerages and the Reviews tab on personal profiles for agents. Use these tools as a means of collecting reviews and feedback from clients to use in agent and broker promotions and in building your reputation as a local expert.