Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says thought leader Mitchell Levy.
“There are countless corporate leaders who do not recognize how today’s shopper is different from yesterday’s,” says Levy, author of “#Creating Thought Leaders Tweet.”
“Today’s customers often become well-informed about products available to them even before companies have had a chance to reach out to them. They’ve made tech tools, from social media to mobile apps, an intimate part of their daily lives; the corporate leaders who have not done this often don’t understand the new ways people are learning about and using – or not using – their products.”
Corporate leaders can remedy that by becoming thought leaders, both within their businesses and beyond the corporate walls, and filling their ranks with thought leaders, Levy says.
“They need to become the voices that customers and industry peers turn to for expert advice, the voices that influence customer and industry decision-making,” Levy says.
Anyone with expertise in their industry can do that with two core essential tools: a book they’ve authored, and social media.
Levy identifies four nuggets management should keep in mind:
Continue Reading 1 2
Copyright© 2013 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com