Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says thought leader Mitchell Levy.
“There are countless corporate leaders who do not recognize how today’s shopper is different from yesterday’s,” says Levy, author of “#Creating Thought Leaders Tweet.”
“Today’s customers often become well-informed about products available to them even before companies have had a chance to reach out to them. They’ve made tech tools, from social media to mobile apps, an intimate part of their daily lives; the corporate leaders who have not done this often don’t understand the new ways people are learning about and using – or not using – their products.”
Corporate leaders can remedy that by becoming thought leaders, both within their businesses and beyond the corporate walls, and filling their ranks with thought leaders, Levy says.
“They need to become the voices that customers and industry peers turn to for expert advice, the voices that influence customer and industry decision-making,” Levy says.
Anyone with expertise in their industry can do that with two core essential tools: a book they’ve authored, and social media.
Levy identifies four nuggets management should keep in mind:
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