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Corporate Relocation: A Return to Business as Usual? Or Has the Model Morphed for Good?

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By John Sculley, SCRP

Considering that substantial corporate sponsored moves also occur outside WERC circles, it would seem that corporate mobility is once again a worthwhile revenue target, but relocation directors may need to lessen the accustomed dependence on buyer and seller referrals to create more fee-based services that will attract a changing customer base and address emerging corporate staffing issues and policy variations.

Next month we’ll illustrate these fresh opportunities for growing relocation business in a brokerage setting, in our feature “Beyond Referral Fees” by my colleague Peg Guinta.

John B. Sculley, SCRP, is the vice president – managing director of RIS Consulting Group. He can be reached at johnsculley@rismedia.com.

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