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Expanding Your Reach through Multi-Generational Marketing

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By Zoe Eisenberg

According to Hoby Hanna, President and COO of Howard Hanna Ohio, connecting with clients through multiple forms of media is crucial if you want to reach the largest amount of people. “This drives our philosophy of multi-generational marketing, which even includes newspaper advertising and television,” says Hanna. “Real estate agents have always been great social networkers, and the advent of the Internet, social media, e-newsletters and blogs have only enhanced the way we communicate.”

Read the following interview for more of Hanna’s top tips.

Hanna_HobyHoby Hanna
President/COO
Howard Hanna Ohio
Board of Directors Member, Leading Real Estate Companies of the World®
Cleveland, Ohio

Region served: Midwest/Mid Atlantic
Years in real estate: 20
Number of offices: 145 offices in five states
Number of agents: Over 4,000
Best advice for new agents: Have a business plan and share it with your manager so they can help you track for success.

How are you connecting with your clients? Connecting with clients through multiple forms of media is crucial. This drives our philosophy of multi-generational marketing, which even includes newspaper advertising and television. Real estate agents have always been great social networkers, and the advent of the Internet, social media, e-newsletters and blogs have only enhanced the way we communicate.

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