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7. Canada – Steer clear of statements that indicate Canadians are just like Americans. Canadians consider themselves quite different from their neighbor to the South, and assumptions to the contrary may cause a strong reaction.

8. India – If recruiting staff in India, be prepared to gear your message not just to the candidate, but to their entire family, as well. Parental control is strong in India, and status-conscious families expect to be equally as impressed and wooed by the choice of company as the recruits themselves.

9. France – Don’t be offended if your French counterpart refuses your comprehensive contract for a much shorter, simpler version that they have created. One of the reasons for this is France’s civil law system (versus a common-law system). As a result, business agreements tend to be much shorter than many others because they are able to refer to the French legal code.

10. Hong Kong – Never run out of business cards. Because your business card is your identity and your “face” to the professional community here, keep an ample supply on hand. If you don’t have business cards when you are in a meeting, people won’t know your title or your role and will feel uncomfortable; lack of a business card can even convey a lack of interest in furthering the relationship.

11. Netherlands – Promises, promises! Never make a commitment you don’t plan to keep. Dutch nationals communicate directly and mean what they say. They are also task-focused, pragmatic people who value the ability to act swiftly. These values mean a promise can be taken literally.

12. United Arab Emirates – Don’t be distant or detached when interacting with Emiratis. Body language and personal space in the UAE are areas where boundaries are small, and physical contact (between males) is common. Emirati colleagues tend to sit close to each other in meetings and may hold another male’s hand while talking.

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