By Erica Campbell Byrum
Innovations in technology along, with our ever increasing on-the-go lifestyle, have shifted real estate marketing away from traditional practices toward an online approach with more visual stimulation including video. Among all of the online tactics used by marketers, videos are proving to be the most valuable way to reach home seekers. In fact, according to the National Association of REALTORS® (NAR), 86 percent of home shoppers’ research videos to find out more about a specific community and 65 percent of YouTube videos posted by real estate professionals are able to pull leads. While video production may seem intimidating, Homes.com breaks it down to basics so that you’ll be video superstar in no time.
1. There’s an App for That - First of all, you need equipment to record this masterpiece. You don’t need to break the bank and purchase a commercial videographer or a high-tech camera. Most Smartphones and tablets come equipped with cameras that are more than suitable to record a simple video. There are many free or inexpensive apps that allow users to record and edit videos.
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