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7 Basics for Building Business with Real Estate Videos

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By Erica Campbell Byrum

real_estate_videoInnovations in technology along, with our ever increasing on-the-go lifestyle, have shifted real estate marketing away from traditional practices toward an online approach with more visual stimulation including video. Among all of the online tactics used by marketers, videos are proving to be the most valuable way to reach home seekers. In fact, according to the National Association of REALTORS® (NAR), 86 percent of home shoppers’ research videos to find out more about a specific community and 65 percent of YouTube videos posted by real estate professionals are able to pull leads. While video production may seem intimidating, Homes.com breaks it down to basics so that you’ll be video superstar in no time.

1. There’s an App for That - First of all, you need equipment to record this masterpiece. You don’t need to break the bank and purchase a commercial videographer or a high-tech camera. Most Smartphones and tablets come equipped with cameras that are more than suitable to record a simple video. There are many free or inexpensive apps that allow users to record and edit videos.

  • Luma Camera® (free) allows you to record and share beautiful HD videos with video stabilization, filters and zoom options.
  • iMovie® ($4.99) allows you to apply filters, add text, and edit short clips right from your phone.
  • With Videolicious® (free), users can combine videos, photos, music and voiceovers into a compelling property or community video.
  • Also, for short teasers, use Instagram’s new video option to capture testimonials and then share it through various social channels to promote a new listing, unique amenities and open houses.

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