Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
At Home with Diversity.
Bundle 3: CIPS Institute (Non-US Version).

7 Twitter Mistakes Small Businesses Should Avoid

Have a comment on this article? Share on Facebook!

By Betty Wang

Linking to Twitter if you have a website for kids. The federal Children’s Online Privacy Protection Act (COPPA) prohibits website operators from collecting personal information from children under 13 without parental consent. Twitter happens to be one of the sites that doesn’t use age-screening mechanisms, meaning that kids under 13 who access Twitter via your site might input personal information, which would violate COPPA.

Going on hiatus, or failing to offer a timely response. There’s nothing that kills your Twitter page more than being inactive and not responding to your customers’ tweets in a timely manner. Make sure you tweet consistently and respond to your customers quickly, to keep up the appearance of an active account and keeping up with proper Twitter protocol.

Sounding like a robot. One of Twitter’s best features is being able to provide businesses with the ability to be more accessible. Make sure that while you maintain professionalism, you also still sound human.

Not following easy steps to prevent hacking. Hackers run rampant on Twitter and can end up tarnishing your business’ account with annoying, unprofessional spam ads and viral messages. There are easy steps to take to prevent this from happening, such as updating your password, making it a secure one, and regularly scanning for viruses.

Don’t think disclaimers will protect you. You’re free to tack on whatever disclaimer you’d like on your business’ Twitter feed, but just remember that they often (almost always) have no legal impact. In other words, they don’t shield you from potential liability.

For more information, visit www.findlaw.com.

Continue Reading 1 2

Have a comment on this article? Share on Facebook!

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>