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Creating Content That Drives Business

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By Brian Geick

The other big topic you’re an expert on is real estate, of course. If you’ve mastered home staging, share the secret tricks you use to make homes look more charming. Are you more skillful with short sales? Then tell people how they can get started. If you’re an all-star investor, tell people in detail what they should be looking for in a property to get a good return. Something very interesting happens when you do this. The people taking in this information come to look at you as an expert on the topics you post about. Once you’ve established that credibility, they’re your client even if you haven’t done any business with them yet.

A common misconception about social media is that you only want to interact with people who are buying or selling a home right now, when in reality you should just be trying to establish that credibility with them regardless of where they are in the buying cycle so that when they are ready, they’ll come to you. Even if they’re not buying or selling a home they may know someone who is and we all know the importance of referrals. When they’re ready to do business, they’ll come to you.

If you’re just getting started on Facebook and you want to learn more about how to use Facebook in your marketing mix, check out HSA Home Warranty’s free, five-part series Winning Listings and Converting Buyers with Facebook.

Brian Geick is the Social Media Specialist at HSA Home Warranty.

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