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How Top Companies are Elevating Loyalty, Productivity and Innovation

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When a successful formula is discovered in the business world, it’s copied and becomes part of standard operating procedure throughout entire industries.

The newest SOP trend among leading businesses? Focusing on employee and family well-being, says Gary Kunath, a notable business speaker and author of “Life…Don’t Miss It. I Almost Did: How I Learned to Live Life to Its Fullest. “

“Many think that professional well-being drives personal well-being, but it’s the exact opposite,” says Kunath, who was honored nationally as Businessman of the Year and recognized with a dinner hosted by the President of the United States.

“The top companies know focusing on employee well-being is critical and serves as the conduit to increasing innovation, emotional loyalty, natural productivity and overall profitability, but they have exhausted the traditional vehicles inside their companies to do this, so they are focusing on impacting their employees lives ‘outside’ of the company.”

Employee well-being is very smart business and everyone wins, he says; it’s the key to elevating associate engagement. According to the Aspen Institute, more than 70 percent of employees today would sacrifice promotions and pay increases for family well-being. Yet only 40 percent of employees feel their employers demonstrate that they care about them, says the American Psychology Association.

Several major corporations have approached Kunath and asked him to build a program that shows their people how to master life balance and maximize the joy and contentment in their lives, he says.

“The results have been tremendous,” he says. “People love that they are cared for just as much when leaving the building as they are when arriving.”

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