By Jose Perez
Two recent business trips have inspired me to make this analogy, which I think is very appropriate given today’s industry and economic environment. One was a visit to the state-of-the-art BMW factory in Greenville, S.C., and the other was my attendance at an industry conference where I moderated two panels and hosted two idea-sharing events, during which I heard dozens of brokers expressing confidence in reinvesting in their businesses after years of not being able to do so.
So why the factory analogy?
As I toured the BMW plant, it became obvious as to why they are an industry leader:
As the real estate industry comes out of the most gut-wrenching period of time since any of us have been in this business, the gap between the innovation we have been able to deliver the past few years and the expectations consumers and agents have of us has grown to a point where our businesses will be obsolete if we don’t retool, reinvest and position for the future.
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