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Identifying Market Realities Key to Educating Today’s Consumers

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By Paige Tepping

“Educating consumers begins when an agent first meets with a prospective buyer,” says Dominic Faro, a broker with Castelli Real Estate Services in Fort Lauderdale, Fla. Read on for more of Faro’s top tips on working in the current real estate market.

Faro_DomenicDomenic Faro
Castelli Real Estate Services
Fort Lauderdale, Fla.

Region served: Fort Lauderdale Beach area
Years in real estate: 17
Number of offices: 1
Number of agents: 50
Best advice for new agents: For those just coming into the industry, the best thing to do is to invest in and promote yourself constantly.
Favorite part of your job: Seeing agents do well.

Where does your market stand in terms of the real estate recovery?
The Fort Lauderdale market has changed dramatically over the last few years. While we were experiencing a glut a few years ago, we’re now dealing with an inventory that is below the needs of our consumers. That being said, I’m very excited about the opportunities that are present in today’s market.

How are you working to keep consumers educated about the opportunities available today?
Educating consumers begins when an agent first meets with a prospective buyer. Our agents take the time to listen to their clients and understand their wants and needs so that they can identify potential properties. Once this initial connection is made, the agent will then research within the MLS and/or any other source where this inventory can be found and then convey those listings over to the prospect.

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