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SoLoMo: Not Just Another Buzzword

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By Erica Campbell Byrum

SoLoMo_Homescom_imageHow often do you use your mobile device to search for local information or to check out what’s happening on a social media site? If you are like most Americans, it’s probably all the time. In fact, one half of local searches are performed on the mobile web, while 91 percent of mobile access is for social activities (1). But did you know that this could affect your business? The SoLoMo concept is making quite a buzz in the marketing world, which is why Homes.com is conducting a survey to gauge how real estate professionals are using the Social-Local-Mobile strategy to advertise their business.

By completing the survey, one lucky winner will receive a cash prize of $500, simply for letting us know how you are making your business successful!

Although there are many different means of promoting a business, Homes.com is here to explain how real estate professionals should take advantage of SoLoMo and why it’s not just another short lived marketing trend.

What is SoLoMo?
An acronym for Social-Local-Mobile, it combines social media, geo-targeting and mobile communication so that marketers can identify and connect with consumers even easier.

This concept resulted from the growing popularity of smartphones and tablets with integrated geo-location technology. Already being used by applications like FourSquare, geo-location provides search engines with a user’s real-time location and incorporates the information being shared on social channels to supply the best search results.

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