By John Voket
When she first learned about DocuSign back in 2009, Janie Coffey, director of sales and brand experience at ONE Sotheby’s International Realty, found the service to be useful not only for virtual storage and access, but as a way to promote the paperless administration of client and company material as well.
With about 65 percent of her company’s clients being foreign buyers, many of whom purchase in cash, Coffey believes that DocuSign is one of the most valuable virtual tools her agents have at their disposal.
“As the director of sales, I’m training agents to be optimally productive in their work,” says Coffey. “While there are other virtual document-signing companies out there, I recommend DocuSign to each and every one of my agents for a number of reasons, the most important being the type of clients we serve.”
Dealing primarily with the luxury real estate market, Coffey says her clients are not only global, but extremely mobile. And they require their real estate agent to be as efficient and accommodating as possible.
“These clients aren’t sitting around at home and certainly not in our office,” says Coffey. “They don’t have fax machines or scanners, so to expect them to find a place where these things are available is inconvenient,” she adds. “But with DocuSign, as long as they have an Internet connection—whether they’re in the car or on the ski slope—they can still transact business.”
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