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Tips to Avoid Leaving Business on the Table This Summer

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By Wendy Forsythe

• What about finding new ways to broaden your network? Have you considered engaging real estate investors within your area, or do you even know how to identify these groups? Networking within the investing community can open up a whole new range of buying and selling opportunities you may not have previously considered. Successfully working with this segment of the market will require you to investigate areas where apartment occupancy rates are near 100 percent and locating homes nearby that would make good rental properties. That way, you can effectively market yourself to potential investors as a knowledgeable resource for rental property purchases.

• Along the lines of broadening your network, have you begun to partner with local lenders or mortgage brokers? Look for ways you can work with these professionals to better serve your local market, such as offering borrower seminars on how to get a loan in today’s tough mortgage market.

There’s a ton of business opportunity out there right now. And since making a few more sales would probably make your whole summer, it’s definitely worth the effort to consider all the possibilities.

Wendy Forsythe has leveraged her passion for real estate and technology to help build national real estate brands in both Canada and the United States. As Executive Vice President/Head of Global Operations at Carrington Real Estate Services, she is responsible for the operations and growth of the national brokerage with offices in 25 states and 1,200 agents. You can email her at wendy.forsythe@carringtonres.com.

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