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As the Housing Recovery Gains Speed, CENTURY 21® is on the Fast Track

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By Maria Patterson

Things are moving fast these days, and that’s a really good thing. With the pace of the real estate recovery picking up steam, new opportunities for real estate professionals are emerging on almost a daily basis. The question is: Are you up to speed and ready to capitalize? At Century 21 Real Estate LLC, it’s all about having the right resources and the right support in place to help the firm’s brokers and associates keep pace with the recovering marketplace and the rapidly changing consumer. From its new Indy 500 sponsorship to its groundbreaking market research, CENTURY 21 is positioned to pull out ahead in the race to new real estate success. Here, Rick Davidson, president and CEO, tells us how his industry-leading firm is stepping things up to stay out in front.

Maria Patterson: How has CENTURY 21 positioned itself for growth as the housing market strengthens?
Rick Davidson: Ensuring the quality of our broker network is at the core of our strategy to prepare our brokers and agents for success, regardless of where we are in the business cycle. Continuously improving the quality of our network and the service provided to our brokers, agents, and their clients is job number one.

As an organization, we have taken important steps to enhance the growth potential of our company both domestically and globally. Bottom line, the real estate business begins and ends with the reputation of the real estate professionals serving you in your local community. To ensure the quality of our service in the local communities where we operate, we have driven a paradigm shift with regard to how we approach prospective franchisees.

MP: What are some proof points that define success for CENTURY 21?
RD: We look at a number of metrics in determining the success of our strategy: overall production; agent productivity; growth in new markets; growth through recruiting; engagement of our system members and their satisfaction with our platform; engagement of the consumer through our marketing and media strategy; and of course, the consumer’s perception of the services they receive. We have made significant progress in all of these areas and I am incredibly proud of our success.

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