By Erica Campbell Byrum
We recently provided you with the basics of producing a great real estate video, but the filming and editing processes are only stepping stones to giving video content its value. Successfully sharing video content is the only way to ensure that it will serve its purpose of selling a property or highlighting a community. Don’t let all that hard work go to waste! This week, Homes.com presents five ways to capture leads and promote your business through video:
1. YouTube It: YouTube is the Mecca of all things video. Listen to this: YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences, 500 years of YouTube videos are watched every day on other social media sites and over 700 YouTube videos are shared every minute on Twitter. And it’s implications for real estate is pretty staggering – according to a study from Google and the National Association of Realtors® (NAR), 51% of home buyers chose YouTube as their preferred online video destination when shopping for homes. Further, 65% of YouTube videos posted by real estate professionals were able to pull leads. So our point here is, if you don’t yet have a YouTube account, get one stat! All video promotion efforts should begin here! For more tips and stats about becoming a real estate star on YouTube, view this blog post.
2. #Hashtags, Keywords and Descriptions: Just as you would for traditional marketing materials, describe the property! However, by associating specific terms with your YouTube video, it can now be indexed by search engines that rank it so that homebuyers can more effectively view it based on their search terms. Descriptions should identify its location, features and other branding information but try to add special details that were not revealed in your traditional marketing pieces. Use geo-targeted terms relevant to the location including city, state, zip code and even neighborhood and community name (i.e. #oceanfront, #virginiabeach, #mainstreet, #Tribeca, #UpperEastSide, #ABCRealty, #wilmingtonhomesforsale, etc.). Hashtags allow users of sites such as Twitter, Google+, and now Facebook, to discover your video even if they aren’t following you.
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