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Making Bold Moves to Find Success in Today’s Market

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By Lesley Geary

Often, being on top of your industry means making moves no one else will. In the following interview, David Eiglarsh of Eiglarsh Realty talks about acquiring a new brokerage, making mistakes, and managing time effectively.

Eiglarsh_DavidDavid Eiglarsh
Eiglarsh Realty
Years in real estate: 27
Region served: Southeast Florida
Average sales price in your market: That’s almost impossible to say. In 2012, I sold a $14,000 condo, a $7 million house, and everything in-between.
Average market time: Less than 90 days.

You just finished merging/acquiring a new brokerage. Please tell us about it.
The jury is still out, but there are two main reasons why the acquisition of the Adler Group should make good economic sense. The first is that I am combining resources. Second, and perhaps most importantly, the merger is structured so that the purchase money is paid out based on results. For example, if the two cultures do not mesh and acquiring them produces 50 percent of the business they had previously done, I won’t lose money.

What makes you an expert when it comes to marketing a house?
I write a really, really good MLS market presentation. That’s one task that I do not delegate. I load MLS listings myself because I want the property to be presented in the best possible way. Secondly, availability is extremely important. When I list your home, there will never be a time when someone wants to show it and can’t. We use a showing service—and have for many years—and it works very well for us. And lastly, I am very frank with sellers. If the curb appeal isn’t right, I tell them. The same holds true inside the house. As the saying goes, “If you can smell it, you can’t sell it.” We make sure the house is very saleable.

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