Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Negotiating Skills: Skills for Sales Success: Part Six.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.

Four Ways to Stay Laser Focused in Today’s Market

Have a comment on this article? Share on Facebook!

By Wendy Forsythe

focused_businesspeopleFeeling a little tired lately? That’s no surprise. These last few years have been extremely demanding on the real estate industry and have required a level of discipline beyond our expectations.

The good news is we’ve made it through the downturn and the market is now showing signs of recovery on almost every front! The bad news is that – as tired as we may be – this is no time to relax or somehow stray off course. Instead, it’s the time to get laser focused, or as we say … get ReFUELed!

The Four Principals of FUEL

Principal No. 1: Fabulous Fundamentals
Today’s buyers and sellers are more sophisticated and have more information at their fingertips then ever before. In order to have any value to them we have to meet them where they are, and that is online. Approximately 60 percent of buyers and sellers today find their real estate agent online and 61 percent report Googling their agent.* Fabulous Fundamentals in today’s market require online profiles, listing distribution strategies, websites, blogs, social media and a host of other digital tools.

Principal No. 2: Unparalleled Service
Over 50 percent of consumers surveyed reported they were unhappy with their agents because of the agent’s poor response time and general lack of responsiveness.* Providing great service starts with consistently answering our phones, texts, emails and online inquiries.

Continue Reading 1 2

Have a comment on this article? Share on Facebook!

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>