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Four Ways to Stay Laser Focused in Today’s Market

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By Wendy Forsythe

focused_businesspeopleFeeling a little tired lately? That’s no surprise. These last few years have been extremely demanding on the real estate industry and have required a level of discipline beyond our expectations.

The good news is we’ve made it through the downturn and the market is now showing signs of recovery on almost every front! The bad news is that – as tired as we may be – this is no time to relax or somehow stray off course. Instead, it’s the time to get laser focused, or as we say … get ReFUELed!

The Four Principals of FUEL

Principal No. 1: Fabulous Fundamentals
Today’s buyers and sellers are more sophisticated and have more information at their fingertips then ever before. In order to have any value to them we have to meet them where they are, and that is online. Approximately 60 percent of buyers and sellers today find their real estate agent online and 61 percent report Googling their agent.* Fabulous Fundamentals in today’s market require online profiles, listing distribution strategies, websites, blogs, social media and a host of other digital tools.

Principal No. 2: Unparalleled Service
Over 50 percent of consumers surveyed reported they were unhappy with their agents because of the agent’s poor response time and general lack of responsiveness.* Providing great service starts with consistently answering our phones, texts, emails and online inquiries.

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