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Understanding Mobile Behavior to Win Local

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By Seth Kaplan

SurveyMonkey and digital marketing agency iAcquire recently joined forces to conduct a survey on “Search, Social and Mobile Behavior,” and what they found was that 70 percent of mobile searches lead to an action within an hour. This is in line with alternate industry studies that show the aggressiveness of mobile users: 61 percent called a business after searching, 59 percent visited in person and 90 percent acted within 24 hours. However, these actions are all dependent on having a mobile-enabled site, as 40 percent of users have turned to a competitor’s site if the website is not mobile-enabled.

The size of the mobile demographic, coupled with its aggressive nature, equals a huge opportunity for businesses to win at the local level, as mobile is all about local. How to do this is easier said than done.

To see how your site looks on a mobile device today, visit www.TestMySiteNow.com.

Seth Kaplan is president of Mobile Real Estate. For more information, please visit www.mobilerealestateid.com.

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