Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
At Home with Diversity.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (Non-US Version).

How to Maximize Opportunities in New-Home Sales

Have a comment on this article? Share on Facebook!

By Teresa Walsh

And what I mean by knowledge is knowing the product that you sell—the parts and pieces of a home as well as the new-home sales process from soup to nuts. Would you buy a car from someone who doesn’t know what antilock brakes are? How much trust would you have in that salesperson, and could they truly call themselves a professional? Buyers need to first buy into you before they buy anything from you.

TW: What would you say to brokers and agents who consider new homes just a niche?
DS: It’s one incredible niche, and it’s a niche that continues to grow when you do it right. Here’s a perfect example: In 2005, we started working with a builder who had a small 10-lot subdivision. His next project was 30 townhomes. We then helped him market 40 condominiums, and his latest is an award-winning project with 92 properties. So, over an eight-year period that included the most difficult real estate market most of us have ever seen, a single builder brought sales of more than $160 million into our company.

I assure you, these opportunities are out there and new-home sales are coming back with a vengeance. I encourage brokers everywhere to prepare themselves to make the most of the wave that’s coming.

Walsh_TeresaTeresa Walsh is a founder and owner of Dennis Walsh & Associates, Inc., based in Newport Beach, Calif., which is recognized as real estate’s No. 1 source for training and sales tools specific to new-home sales and residential construction.

For more information, visit www.sellnewhomes.com.

Continue Reading 1 2 3

Have a comment on this article? Share on Facebook!

Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>