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4 Reasons Why Real Estate Brands Should Manage a LinkedIn Company Page

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By Erica Campbell Byrum

3. Build Your Reputation
A brand’s reputation can be a deal-breaker. When a consumer is looking for a certain product or service they research and connect with companies that have the most favorable reviews and ratings. Company Pages provide a place for users to host these endorsements with more than 200 million issued since their introduction in 2012 . Furthermore, with 75% of members perusing LinkedIn for industry news and researching other companies, take this opportunity to enhance your brand’s image by showcasing your clients’ testaments to your service. Now all of the clients that you helped find their dream home can share their experience with your growing network of prospects.

4. It’s All About Who You Know
LinkedIn is a social networking site for establishing business connections and relationships, where discovering new business contacts is a priority. LinkedIn generated the highest visitor-to-lead conversion rate which is almost three times higher than both Twitter and Facebook . Further, their audience survey reported that 212 million business leads were generated via LinkedIn. Making new connections and nurturing business relationships through your personal LinkedIn profile as well as interacting with connections through your Company Page prove to be worthwhile tactics in building your brand.

Whether you want increase lead generation, online visibility, or maybe just stay connected with other industry professionals, creating a LinkedIn Company page is a great resource to consider. Already on LinkedIn? Be sure to follow Homes.com’s Company Page to stay up to date on all the latest real estate industry news and trends.

Erica Campbell Byrum is the director of social media for Homes.com.

1 Fox Business- Insider Tips: How to Use LinkedIn to Find a Job, 2013

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