By Verl Workman
The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago!
As we come out of a difficult market and new opportunities arise, we are faced with an incredible opportunity to change our stars. Sadly, it’s no secret that real estate agents are held in less than the highest esteem in the eyes of the general public. I see this emerging market as an opportunity for us to step up and not just move the bar, but to raise it and knock the top off the lid with a new standard of excellence.
What does it mean to be legendary? According to Webster, it means to be storied, fantastic, factual, confirmed, verified or authentic. To be legendary in real estate means that we blow away our clients with the level of service we provide—and we do it in a way that makes them want to shout from the rooftops that their agent is truly legendary.
So what does it mean to provide legendary service?
1. It means we know our business. We study and learn and become educated beyond the minimum required by our boards and associations. We become experts in our markets and provide more knowledge and information because we are professionals, not because it is required to keep our real estate licenses.
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