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By Verl Workman

2. It means that we use—and learn—today’s technology so we can communicate with our clients the way they prefer to be communicated with, rather than the way we prefer it. It means we don’t just talk about technology, we master it. Not because of the latest shiny object or the most recent event we attended, but because of how it will allow us to provide more efficient service and better support, as well as unmatched communication. Our technology choices should be focused on how a particular product helps our clients, not on how it helps us.

3. It means that we get involved in the communities we serve. As real estate professionals, I feel it is our duty to not just give monetarily, but to truly give back a portion of our most precious asset—our time. As we volunteer and share our talents, our neighbors will know of our commitment to the communities we serve. And as we give back, our lives will be enriched as much, if not more, than those we serve.

4. It means doing the right thing—every time, in every situation, regardless of the personal consequences. There should be no gray areas in real estate. When we deal honestly and ethically, everyone benefits: consumers, other agents, our clients and our families. Taking the high ground is not always the most profitable thing to do, and it is rarely the easiest, but the ethical fiber that runs through you will be what elevates not only you, but all agents who love this business and the opportunities it provides.

We all have challenges, and my challenge to each of you is to look at each day as an opportunity to be better than your last, to make each interaction a positive one, and to become truly legendary.

Verl Workman is a speaker, coach, business consultant and president of the Top 5 in Real Estate Network®. To hire Verl to speak, consult or work with your company, email Coach@VerlWorkman.com or visit www.VerlWorkman.com for more information.

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