Content Is King: How to Win the Battle against Portals
Have a comment on this article? Share on Facebook!
By Reva Nelson
The Bottom Line
At the end of the day, your content strategy is to create engagement with the goal of converting leads. So don’t overlook the most important part: providing conversion mechanisms, such as a phone number, a link to your email or a contact form. Ultimately, brokers need to continue to prove their value to consumers, and content strategy is a critical part of building engagement and staying in touch with customers, so that they look to you for all things real estate. The goal is that when they’re ready to buy or sell, they will think of your firm first.
Reva Nelson is a freelance writer and marketing consultant based in Chicago. She has been writing about real estate and professional services for more than 15 years. Reva lives with her husband, their two sons, and a Russian tortoise.
Continue Reading 1 2 3 4 5 6
Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource
Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter
to connect with us and share your thoughts on this and other topics.
Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com