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Are You Conversant with Millennial Culture?

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By Denessa Munsterman

The good news is that the evolving technologies the Millennial generation relies on—Instagram, Pinterest, YouTube (or Vimeo), Facebook, Vine and Tumblr—are perfectly suited to real estate marketing. All of these social media channels offer real estate professionals the perfect stage for marketing their services, educating consumers and, ultimately, building life-long relationships.

Eighty-four percent of Millennials are social media users, and the networks they use evolve and change. It’s important to keep track of these trends so you know where to find them. It’s also important to continually educate yourself on the nature of these emerging social media channels—they all have their own unique online cultures; how the Instagram community interacts is different than the communities of Facebook or Pinterest.

While the technology you incorporate into your daily business routine should ultimately make you more efficient while increasing mobility and improving productivity, the sheer amount of available social media strategies can often leave you and your agents floundering. Keep in mind what these new technologies should do: help sell more homes. Hopefully, they help sell more homes and create happy consumers.

Social media should not supplant real life interactions; it should be used instead to support them. The trick is to craft guidelines for your business that use social media to generate new clients. Then, be sure your agents connect with those relationships offline as well as online.

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