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The MLS Public Portal Debate: Take Back Your Future – Or Is It Too Late?

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By Saul Klein

1. Consumers with the content and tools they’re looking for

2. Real estate professionals the benefits they’re seeking from Web portals and Web advertising without offending brokers, agents, MLSs or associations

3. At some point, if possible, generating revenues back to the entities, and maybe even brokers (agents), if only to reduce the cost of services to brokers and agents

The game is still in the early innings. There will be many obstacles and tire tracks thrown at us along the way. This is a work in progress and we’re only in version one.

Now, many of the “voices of the industry” will cry that it’s “too little, too late.” We know that this is a very tall order. John and I took the concept of listings on the Web to the industry in 1995, and were instrumental in many aspects of the creation of realtor.com®. We resuscitated the NAR e-PRO Program in 2001. We created an alternative to the only large listing syndication company in 2009-2012. In each case, the task at hand seemed almost insurmountable. We’re not strangers to challenge and adversity, and we’re looking forward to this challenge.

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