KP: We need to motivate agents to revisit the sellers who didn’t list a year or two ago. Go back to your database. The opportunity is there.
RM: The fact is, even if rates go up another 4 percent, they will still be at affordable lows. The same with prices. They’re moving up, but they are still significantly below the 2001 price points—and days-on-market in many regions has dropped by 15 percent or more.
MS: I don’t think it’s ever been more important to be in the here and now—to stay focused on your organization and how you can position yourself to win. You want to create more marketshare? Pointing agents toward the listing side is an excellent way to start.
JB: And remember, NAR has some excellent resources at REALTOR.org/Store for brokers and agents to help educate consumers, including consumer-focused brochures, such as “It’s a Great Time to Own,” “Getting It Sold” and “Why Rent When You Can Buy.”
Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com