By John Lim
Bottom line, the problem at hand is faced with the wrong solution. The solution should not answer how we fit content onto a particular mobile device, but rather, how we respond to the user in order to effectively engage them with our brand. Be responsive to the user, not the device. Once companies begin to refocus their marketing efforts on the mobile consumer, rather than the device itself, they will start to see their mobile marketing efforts pay off.
John Lim is CEO of Life in Mobile. For more information visit www.lifeinmobile.com.
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